What is an Explainer Video? The Ultimate Guide for Business Owners
In the digital world, clarity is king. An explainer video is a short, engaging video (usually 60 to 90 seconds) designed to explain a company’s product or service in simple terms. It acts as your 24/7 sales representative, delivering your perfect pitch to every visitor who lands on your website.
But not all explainers look the same. Depending on your industry, you might choose one of these popular styles:
- Character Animation
This style creates a story using animated characters to represent your customers. It builds an emotional connection and is great for solving relatable problems.
[Visual: A bright, colorful illustration of a cartoon character looking happy while using a laptop.]
- Whiteboard Animation
The classic “hand-drawing” style. Viewers watch as images are drawn on a white background. It is hypnotic and excellent for educational content or deep explanations.
[Visual: A photo of a hand holding a marker, sketching a lightbulb idea on a whiteboard.]
- Infographics & Data Explainers
If your business relies on statistics, this style uses animated charts and sleek motion graphics to make dry data look exciting and easy to digest.
[Visual: A modern graphic showing animated bar charts and percentages rising.]
- Website or App Walkthrough
Perfect for software companies (SaaS). It shows a screen recording of your platform in action, teaching users exactly how it works.
[Visual: A clean mockup of a smartphone and tablet displaying a software dashboard.]
- Product Overview
A showcase of a physical product, highlighting its features, build quality, and benefits from every angle.
[Visual: A high-quality 3D render or photo of a sleek product on a clean background.]
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How It Benefits Your Business
For a business owner, the biggest challenge is converting traffic into leads. Text can be ignored, but video grabs attention. An explainer video increases dwell time on your site and simplifies complex messages, giving customers the confidence to click “Buy” or “Contact Us.”
Why Choose Eagleframes?
At Eagleframes.com, we understand that every business has a unique story. We don’t just create animations; we build clarity. Whether you need a simple whiteboard sketch or a complex data explainer, we are ready to frame your vision for the world to see.